Director · AI and Automation
Business × Technology × AI
Organizational transformation, conversational products, and AI capabilities applied to real business.
The bank's path with artificial intelligence told through three pillars: getting closer to the customer, making processes more efficient, and giving teams new tools. Also the challenges of scaling AI use responsibly.
How to implement artificial intelligence in a bank: which processes it changes, what improves in the customer experience, and where the real efficiency shows up. The full talk is published.
A presentation of a strategy that had started less than a year earlier and was already drawing interest as a regional reference.
In front of a human-resources audience, the internal impact of artificial intelligence: how it changes people's work before it changes the org chart.
Recorded talks
What I build
Getting the whole organization to ask whether something could be done differently. It is not about giving access to tools: it is about installing a way of looking at problems.
CRAC, the internal assistant, is used by more than eight out of ten bank employees. That result is what led to institutionalizing the approach.
Start from the need, follow the process end to end, and only then decide where automation fits. The human stays where their judgment adds something.
bit went from answering questions to resolving more than sixty transactions, with fewer handoffs to a human agent and higher satisfaction.
Deciding where to apply it, how to organize the capability, in what order to prioritize, and how to turn scattered experiments into a roadmap that holds.
More than ten agents in production in six months, built on an architecture defined from the start instead of assembled by accumulation.
Banco Ciudad's conversational channel
Product Owner since 2022
Every conversation says what a customer needs and where a process breaks down. That data feeds automation inside and outside the channel.
How bit talks · illustrative example
How an AI capability gets built inside a bank, with a roadmap, agents in production, and a return that can be measured in dollars.
An internal assistant with generative AI over WhatsApp. AI, automation, and a person supervising where judgment is needed.
Organizational capability: training, technology, human resources, and operations, all pointing at the same place.
How I think
They're not a closed method — they're the criteria I prioritize when business, technology, and people pull in different directions.
When the indicator becomes the goal, the system adapts to the indicator.
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The best opportunities show up where someone understands business and technology at the same time.
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A prototype opens conversations a presentation never does.
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The agent is not the starting point.
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Technology alone doesn’t generate adoption.
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Missing foundational definitions get paid for in contradictory solutions.
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2013 · 2014 · 2019 · 2021 · 2022 · 2023 · 2025 · today
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2013
Business + Technology
Business administration and systems, at ITBA.
2014
Banking systems
I join the bank through testing. Four years inside the systems.
2019
Digital channels
Digital channels. Incidents, root cause, and a core migration.
2021
Team leadership
I lead a development team with decades of specialist experience.
2022
Product + customer
Product Owner of bit.
2023
Data + AI
bit reaches WhatsApp. Two PAMOIC recognitions.
2025
Organizational transformation
AI Center of Excellence. Ten agents in production and a return measured in dollars.
